“It’s all about you.” 550 Wellington West Condomium Dev.

550-wellington-web-may-05-08

Can this work? A condominium development at 550 Wellington West, is marketing itself as filling Toronto’s supposed gap “between style and service”. Attaching a condominium to a hotel is probably a reasonable idea if you intend to sell the condos to people who enjoy residential hotel services. Yet reading the development’s web site, one gets the idea that much of this “live a sophisticated life” marketing is just that – marketing. With starting prices of $179,900 and up for 500 square feet, can the people at buying at that level afford the cost of all the service listed on the web site? I cannot but wonder if this development will finally settle in to an existence similar to that which 1 King West has.

We’ll come back to this one

Toronto Life’s take on the project. 3rd review down

550 Wellington West – development site

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