So are third party signs – those that do not advertise the business at the local an acceptable addition by a business owner?
The property is located in the former municipality of Toronto which is subject to the Zoning By-law No. 438-86, as amended. Based on the Zoning By-law No.438-86 the property is zoned IC Zone. The proposed roof sign with trivision displays will replace an existing roof sign and be located south of St. Clair Ave. W. north of Lloyd Ave on the east side of Keele St.
The property at 611 Keele St. is a one storey buildings occupied by “Jet Kleen Coin Car Wash”. The proposed roof sign with trivision displays will be erected approximately 38 meters from another existing third party wall sign at 603 Keele St. The proposed roof sign will be an illuminated double sign consisting of trivision displays with a face area of
6.0 m x 3.0 m (20ft x 10 ft) each, resulting in a total sign face area of 18.0 square metres (200 sq. ft) and will replace an existing roof sign.
The sign does not comply with Chapter 297, Signs, of the former City of Toronto Municipal Code in the following way:
Sign By-law Section & Requirements Applicant’s Proposal Required Variance
297-10.F. Separation of signs. (1) No person shall erect or display a sign used for the purpose of third party advertising unless it is separated by a minimum radius of sixty (60) metres from any other such sign used for purpose of third party advertising.
To erect a third party roof sign approximately 38 metres from another third party sign. To allow to erect a third party roof sign without required
separation distance between third party signs.
Therefore, it is recommended that Council deny the requested variance as it is not minor in nature.
PROPOSED NEW SIGN BY-LAW
On December 7, 2009 City Council approved a new harmonized Sign By-law that will come into force and effect on April 6, 2010.The following is an evaluation of this particular sign variance application against the new draft Sign By-Law requirements that would govern this particular sign. This evaluation has been done to assist Council in understanding how this proposed sign would compare to the new regulatory requirements contained in the proposed Sign By-law.
One of the main features of the proposed Sign By-law is that the regulations governing signs are based upon the “Sign District” in which the sign is located. These Sign Districts align with the underlying land uses as envisioned in the Official Plan .