Monster LED Boards – Public Consultation
Wednesday December 14th, at Toronto City Hall
6:30 to 9:30pm
Sign Bylaw Unit
The ad industry will argue that the proposal results in a net reduction in signage. This is not true. The new signs are much much more intrusive, brighter, and larger than anything we’ve ever seen in these neighbourhoods. Advertising is not measured in square feet alone. It’s measured by effectiveness, obtrusiveness, brightness, etc. There is no gain for residents, in this proposal. Many of us have learned how to ignore or ‘tune out’ the old paper billboards. But the new LED Boards are impossible to ignore.
1) The LED Boards pose a danger to all road-users, as they are designed to distract drivers.
2) The LED Boards consume enormous amounts of energy – far more than the ones they are removing.
Please make sure your voice is heard. Please attend the public consultation meeting