400 KEELE ST Sign Permit update

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Drawing of sign details - click image for full size view

Drawing of sign details - click image for full size view

Project update: Toronto parking Auth. plan for new sign at 400 Keele Street. Lot

Sign Permit; 400 KEELE ST

Aplliction #:08 231093 SGN 00 SP

Proposal to remove one existing four-sided pedestal sign and erect one single-sided third party, illuminated billboard ground sign 10′ x 20′ (18.68m2) on South-East corner

The existing 4 sided column will not be replaced by the new 2 sided column as previously indicated.  Instead the small scale 4 sided column be replaced with an “Illuminated, Tri-Vision Ground Sign” which translates into a 20 foot high billboard.

I fail to see how this meets the programs directive to improve “overall aesthetics” and “reduce the overall square footage of the advertising space”

Sign Variance – 400 Keele St Oct 08 [link opens in new window]

submitted by Martin Lennox

1st post of this subject on the blog

Toronto parking Auth. plan for new sign at 400 Keele St. Lot

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