Two Canadian Startups Bringing Farm Fresh Produce to Kitchen

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An online local food hub, the company works with farmer’s markets throughout Toronto to allow people to order locally grown fresh meat and produce. Users can go the site, select individual markets and learn more about each farmer or vendor including their family story and growing practices, what products they’re selling and even their recipes. Orders are delivered to users’ homes of offices with a story rather than a sticker.

FoodStory has launched with three partnering farmer’s markets in Toronto, Leslieville farmers’ market, Regent Park farmers’ market and the farmers’ market at Sick Kids. Eventually they want to be delivering farm fresh food from every one of the 33 markets scattered throughout Toronto.

Matheson said initially it was a challenge convincing some farmer’s that partnering with a startup like FoodStory could be both a sustainable and financially rewarding idea. It makes sense, said the CEO, given that farmer’s markets haven’t changed in many ways over the past 100 years.

“I think some people in agriculture, and this is a stereotype, but they’re not at the forefront of technology, so a lot of them just want to look on in from the outside, see how it goes and join if it looks ok,” the University of Guelph alum told Techvibes.

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Junction Market News September 15, 2012

all text by Junction Farmers Market

Hello Junction Farmers Market shoppers!

There are lots of exciting things happening at the market these days. It’s the height of the growing season and there is a vast array of fresh, local produce to choose from at the market.

Come visit the market and talk to the vendors! Ask Chandrika from Fresh City Farms about the purple okra she grows. Or the ground cherries (they look like a mini-tomatillos and taste a little bit like sweety-tart cherries) grown by Stephen at Fiddlehead Farm. Talk to Alex from Pyramid Farm and Ferments about the kombucha he ferments naturally. Check out these and the many other great vendors at the market this and every week until October 13th!

Farmers markets are places where consumers can get to know the dedicated people who grow or produce the food they eat. Check out this recent article from the New York Times in which the author celebrates the farmer.

Besides amazing fresh food and getting to know the people who produce it, there are other great reasons for coming by the Junction Farmers Market. There are local community groups and organizations at the community table every week. This Saturday, Dan Gooch from the Dan Gooch Community School of Music will be giving free ukulele lessons all morning.

See you tomorrow!


Vendor Feature: Pete’s Organics

Pete's Organics (McVean Farm)


Full name:
The farm’s name is Pete’s Organics. Peter, Radha, Raezian and Vikkel Seenath work on the farm – it’s a family farming experience.
Location of farm:
The farm is located in Brampton, part of FarmStart McVean Farm.
What produce do you grow?
We like variety so we try to grow ethnic produce such as okra, bittermelon, callaloo, malabar spinach, scotch bonnet peppers as well as more conventional items such as salad mix, beets, squash, tomatoes, swiss chard and kale. Every week we have something new that has sprung up- that’s the beauty of farming and harvesting. In addition to variety, all of our produce is certified organic.
How did you start farming?
It’s a hobby that has gotten out of control (but in a good way) from potted plants to three acres of land. I’m the type of person that eats an avocado, confiscates the seed and then tries to grow it.
What is your philosophy towards farming?
Farming is about a bond between you and the land. There is nothing more rewarding than planting a seed, nurturing it and picking your own harvest. I strongly believe food should be organic and people should care more about what they put into their bodies, after all, we are not garbage disposal units.
Where do you distribute?
All our distribution is local. We are at a few other farmer’s markets so don’t feel shy to check us out: Junction (Of course!), Riverdale Farms, John Street, Harbourside Organic Farmer’s Market In Oakville, and Toronto Botanical Gardens.
What is new and exciting at your farm?

Pete from McVean Farm

Everyday something new and exciting happens at the farm. You go to sleep and in the morning when you arrive, the deers have helped themselves to your crops. Sometimes it’s good surprises such as the first watermelon of the season or a friendly frog deciding to jump out of a tomato plant and give you heart palpitations.
What’s your favourite thing to grow?
Eggplant and hot pepper because with the hot peppers you’re always competing with yourself to get a pepper hotter than the previous year. The same goes for eggplants. I plant many varieties to find the perfect eggplant. This year I have planted heirloom eggplants and to my surprise they are red and small. It is amazing to see how many varieties one species can have.
What’s your favourite food?
That is a challenging question because I’m a food lover of all types; from roasted beets to curried goat to a good old peanut-butter-and-jelly sandwich. But, I can tell you my favourite fruit – it’s a green coconut.
What’s your ultimate farm vehicle?
I have none because I rely on my own two hands and feet, so I’d say a healthy body. Everything at the farm is done manually.
What time did you get up this morning (day of the market)?
5:26 a.m.
How long will your trip home be today (day of the market)?
Usually 35 minutes or more depending on the traffic situation and what roads the city decides to close for the weekend.
Did you pick food this morning (day of the market)?
Not this morning, our produce is picked the night before and when I say night, there is no joking about that, we usually leave the farm at 10 p.m. Our main priority is being organic and having fresh produce so we try to pick everything as close to market day as possible.
What is the biggest challenge you are facing?
An endless battle with weeds in the garden. It’s tough being an organic farmer and dealing with weeds, they take over every imaginable crevice in the land.
Do you have a message for people shopping at the Junction Farmers Market?
“Keep fit and have fun” – Bodybreak! Just kidding, but I am a little serious.
What do you do in the winter months?
Get ready for the planting season. I’m a computer programmer and part-time student and my dad is a financial advisor. In the winter, farming is reduced to experimenting with seeds at home in pots and drinking large quantities of tea. We are also trying to prolong some produce in hoop houses by trying to extending the growing season
If you could be any vegetable, what would you be? And why?
I’d be curly kale because it is water repellant, I mean how cool would it be to be water repellent. They are also one of the healthiest vegetables out there.
How did you find out about the Junction Farmers Market?
On the Internet.

Saturday Junction Farmers Market this Saturday at the Market


Image this blog

Text from Junction Farmers Market.

What our vendors are bringing this week:

From Tracey at North Gate Organics:
“Green beans, summer squash, broccoli, hakurei turnips, greens onions, lettuce mix, and nappa cabbage. …and perhaps more.”

From Jesse at Bizjak Farms:
“Cherry season is coming to an end so it’s the last week for people to load up on Niagara sweet cherries. Peach season is ramping up so we will be bringing lots of yummy Harrow Diamond Peaches, Early Golden Plums, Raspberries, Blueberries, Strawberries and Apples. ”

From Stephen at Fiddlehead Farm:
“This week Fiddlehead Farm will have green and yellow beans, Siberian soft leaf Kale (perfect for smoothies), summer squashes, and more! We will also start taking chicken orders from our small flock. We raised 50 chicks in a large outdoor coop on organic feed and garden scraps. With lots of running and the good eats they should wow the 30 people lucky enough to snag some from the first batch 😉 Deliveries can be expected Wednesday July 18th and Saturday July 28th.”


Free Ukulele Classes with the Dan Gooch Community School of Music!

Elementary music teacher and Junctioneer Dan Gooch will run several group ukulele classes for market patrons of all ages. No signup is required, no ukulele experience is necessary and Dan will have ukuleles to borrow for the class.

Don’t miss it!

Also this week, a special visit by ZooShare Biogas Co-operative Inc., a non-profit renewable energy co-operative that is developing a 500 kW biogas plant on the grounds of the Toronto Zoo. The plant will turn the Zoo’s annual manure output and food waste from GTA-based grocery stores into electricity, heat, fertilizer and cash for the Zoo.

Today’s farmers market is over mark it down for next sat!




Right now the Junction Farmers market is on at the Green P just south of Dundas St. W off Medland Ave.



Wowie blogto does great review of Junction Farmers Market


text from blogto


The Junction Farmers’ Market became the latest addition to the Toronto farmers’ market landscape this past weekend. Running every Saturday from 8:30 a.m. to 12:30 p.m. until October, this farmers’ market operates out of a Green P parking lot at Dundas St. West and Pacific Ave. and currently features about 20 vendors. Daniela Paolone, one of the market’s organizers, told me the Junction Farmers’ Market was a year in the making. I stopped by on an overcast and blustery opening day to find the small parking lot filled with balloon-toting kids, bright bursts of colorful produce, and hungry shoppers.

click on image to view review some great pics

3 out of 11 farmers coming to the Junction Farmers Market grow food in the GTA.

Plain simple post,


Hey folks , other markets in the GTA have urban farmers, but not as many as the Junction farmers market does do. 3 out of 11 farmers selling at the Junction Farmers Market food in the GTA.






Junction Farmers Market Vendor list.




Local Farmers

Bee’s Universe
Bee products, eggs

Bizjak Farms
Niagara tree ripened fruit

City Seed Farms
Toronto-grown vegetables

McVean Farm (Farm Start)
Locally-grown international vegetables

Fiddlehead Farm
Melons, vegetables, plants, flowers, herbs

Fresh City Farms
Toronto-grown microgreens, salad greens, and other vegetables

Monforte Diary
Sheep, goat and cow milk cheeses

North Gate Organics
Organic veggies, herbs, edible flowers

Oso Leo Collective
Fruit, vegetables, juices

Sosnicki Organics
Organic fruit, veggies, plants, flowers and herbs

Wheelbarrow Farm
Vegetables, pasture raised pork

Willo Wind Farm
Vegetables, fruit, eggs, pasture raised chicken and beef

Artisan Food Producers

De La Terre Bakery
Organic artisan bread

Evelyn’s Crackers
Handmade crackers and cookies made from locally grown heritage grains

Local and ocean conscientiously harvested fish and seafood

Hogtown Chacuterie
Cured meats and charcuterie from ethically raised local animals

Call for Volunteers – The Junction Farmers’ Market is set to start on June 2nd, 2012!

Link to the markets site.

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Dream Bakery for the Junction

here goes…

While we have a Vegan bakery- Bunners for which the community is so lucky, and which many people consider a luxury, there are many of us that are not so inclined to vegetarianism nor always super healthy treats or breads.   We have lots of emtpy store fronts in the Junction even whole  buildings, many of which would be great spaces for producing   beautiful, naturally leavened whole-grain bread, delectable seasonal preserves, and granola for all of us (ok not this author) crunchy-granola types! say one with a milling room where we can purchase fresh milled flour own flour from local grower farms. Plus, a wood-fired brick oven that can also be fired with biomass briquettes manufactured from spent grain from one of the local micro brewery’s that are opening in the area, such as the Indie Ale House.

Operationally for success this would probably have to be a licensed  commercial kitchen  so the operator will be sell at farmers markets, wholesale to restaurants and grocery stores.

Please do come!

Here are some facebook links to the type of foodie establishments that would be great , these are example from the Chicago area




The Junction Farmers’ Market is set to start on June 2nd, 2012!

It will run through the summer and early fall in the the Green P lot at Dundas St. and Pacific Ave. (Medland entrance) every Saturday morning, 9:00-12:00.

The Junction Farmers’ Market aims to provide local, sustainably produced fresh foods in ways that build community, support local farmers and businesses, and promote access to healthy food for all.

Are you passionate about the Junction community and local sustainable food? Would you like to be part of this exciting new community event?

The market committee is seeking volunteers to assist with the following duties:

a) SET UP early in the morning (6am) to block the parking lot and make sure everything is ready for the farmers

b) CLEAN UP at the end of the day, since the parking lot has to be spotless and ready to use by regular patrons by 1pm

c) OTHER duties which will include postering, greeting shoppers, tending to farmers and vendors, organizing a weekly raffle for a basket of market goods, etc.

For more information, please visit our website or email us directly at

Click here to visit their site

The Junction Farmers’ Market Committee

Pls remember to uses to visit this blog.