frugal incubator warmers for premature babies, I could just not post this

ngaluru-based Embrace Innovations nearly went bust in 2014. The socialenterprise had begun the year with contracts to supply its frugal incubator warmers for premature babies (above) to ten Indian state governments. Then the election rolled around and government budgets were put on hold. “It was like going back to square one,” explains CEO Jane Chen.That also affected Embrace, the non-profit that Chen co-founded in 2008, which distributes the incubators for free and owns the intellectual property, receiving a proportion of every sale Embrace Innovations makes. So Chen, 37, decided to expand into commercial sales. “We launched a range of blankets in the US called Little Lotus, which uses similar technology as our incubators,” she explains. “Every blanket we sell helps save a baby in a developing country with our incubator.” A Kickstarter campaign last May raised $130,398 and blankets began shipping in December. “The loyalty of our customers is incredible because they love the social mission,” Chen says. Embrace has already reached 200,000 babies in the developing world and Chen sees a profitable business as essential in reaching its goal of one billion units. “The Little Lotus model is the programme to get us there,” she says. “I really believe that profitability and scalability go hand in hand.

His post copylefted from the June 16 2016 issue of the U.K. Wired magazine link

Comments are closed.