Illuminated sign variance granted for 1 Atlantic Avenue, that for viewing from the GE

 

Motion to Amend Item moved by Tracey Hamilton (Carried)
That the Sign Variance Committee:

1. Grant the variances requested to §694-22D and §694-26I(1) to allow for the issuance of a permit for the erection and display of the Proposed Sign at the premises municipally known as 1 Atlantic Avenue, as described below:

Proposed Sign

A new third party ground sign containing static copy only erected and displayed located on the premises municipally known as 1 Atlantic Avenue along the southern property frontage facing the F.G. Gardiner Expressway, further described as follows:

– Illuminated;
– With a height of no more than approximately 30.00 metres;
– Located a minimum of 42 m from another third party sign;
– Located in the exact same location as the sign described as the “existing sign” in the April 17, 2017 Supplementary Report from the Manager, Sign By-law Unit, Toronto Building; and
– Containing one sign face oriented in a south-easterly direction described as follows:
in the shape of a rectangle;
having a horizontal measurement of 18.29 metres; and
having a vertical measurement of 13.41metres.
Required Variances:

1. The requirement contained at §694-22D, which states that a third party sign shall not be erected within 100.00 metres of any other lawful third party sign whether erected or not; lit be varied to allow for the Proposed Sign to be erected and displayed no closer than approximately 42 metres away from another third party sign.

2. The requirement contained at §694-26I which states that a sign where erected on a property designated “C” within the GG-SSD as set out in Schedule A must comply with the provisions of §694-25A, be varied to allow for the Proposed Sign to be erected and displayed which does not comply with the §694-25A in the following particulars, the Proposed Sign is a third party ground sign, and not a third party wall sign as provided for under §694-25A, the Proposed Sign has sign face area of approximately 245.5 square meters, which exceeds the maximum permitted of 20.0 square metres provided by §694-25A, the Proposed Sign has a height of approximately 30.0 metres which exceeds the maximum height of 15.0 metres provided by §694-25A, the Proposed Sign will face a street, where the permission for a sign provided by §694-25A, requires a sign to be erected facing a street.

Full details below,

SB17.1
ACTION

Amended

Ward:19

Application Respecting One Third Party Ground Sign at 1 Atlantic Avenue
Committee Decision

The Sign Variance Committee:

1. Granted the variances requested to §694-22D and §694-26I(1) to allow for the issuance of a permit for the erection and display of the Proposed Sign at the premises municipally known as 1 Atlantic Avenue, as described below:

Proposed Sign

A new third party ground sign containing static copy only erected and displayed located on the premises municipally known as 1 Atlantic Avenue along the southern property frontage facing the F.G. Gardiner Expressway, further described as follows:

– Illuminated;
– With a height of no more than approximately 30.00 metres;
– Located a minimum of 42 m from another third party sign;
– Located in the exact same location as the sign described as the “existing sign” in the April 17, 2017 Supplementary Report from the Manager, Sign By-law Unit, Toronto Building; and
– Containing one sign face oriented in a south-easterly direction described as follows:
in the shape of a rectangle;
having a horizontal measurement of 18.29 metres; and
having a vertical measurement of 13.41metres.
Required Variances:

1. The requirement contained at §694-22D, which states that a third party sign shall not be erected within 100.00 metres of any other lawful third party sign whether erected or not; lit be varied to allow for the Proposed Sign to be erected and displayed no closer than approximately 42 metres away from another third party sign.

2. The requirement contained at §694-26I which states that a sign where erected on a property designated “C” within the GG-SSD as set out in Schedule A must comply with the provisions of §694-25A, be varied to allow for the Proposed Sign to be erected and displayed which does not comply with the §694-25A in the following particulars, the Proposed Sign is a third party ground sign, and not a third party wall sign as provided for under §694-25A, the Proposed Sign has sign face area of approximately 245.5 square meters, which exceeds the maximum permitted of 20.0 square metres provided by §694-25A, the Proposed Sign has a height of approximately 30.0 metres which exceeds the maximum height of 15.0 metres provided by §694-25A, the Proposed Sign will face a street, where the permission for a sign provided by §694-25A, requires a sign to be erected facing a street.
Origin
(March 7, 2017) Report from the Manager, Sign By-law Unit, Toronto Building
Summary
Clear Channel Canada (the “Applicant”) is seeking two variances from the Sign By-law to modify an existing third party ground sign (the “Proposed Sign”) located along the southern property frontage of 1 Atlantic Avenue (the “Premises”) which currently displays both static copy and mechanical (tri-vision) copy, facing the F.G. Gardiner Expressway. An image of the existing ground sign can be seen in Figure 1 of the report summary section.

It is the opinion of the Chief Building Official (“CBO”) that the Applicant has not provided enough information to demonstrate that the Proposed Sign meets all of the nine criteria contained in §694-30A of the Sign By-law. Specifically, it has not been established that the Proposed Sign is of a sign type that is permitted in the sign district where the premises is located; it has not been established that the proposed sign is compatible with the development of the premises and the surrounding area; and, it has not been established that the Proposed Sign will not adversely affect adjacent premises.
Background Information
(March 7, 2017) Report and Attachments 1-2 from the Manager, Sign By-law Unit, Toronto Building – Application Respecting One Third Party Ground Sign at 1 Atlantic Avenue
(http://www.toronto.ca/legdocs/mmis/2017/sb/bgrd/backgroundfile-102300.pdf
Communications
(April 21, 2017) Memo from Paul Seaman, Vice President, Operations, real Estate and Public Affairs, Clear Channel Canada (SB.New.SB17.1.1)
(http://www.toronto.ca/legdocs/mmis/2017/sb/comm/communicationfile-68950.pdf
Speakers
David Graham, Clear Channel Outdoor
Ted Van Vliet, Manager, Sign By-law Unit, Toronto Building

1a Supplementary Report: Application Respecting One Third Party Ground Sign at 1 Atlantic Avenue
Origin
(April 17, 2017) Report from the Manager, Sign By-law Unit, Toronto Building
Summary
This report supercedes the staff report and recommendations dated March 7, 2017.

Clear Channel Canada (the “Applicant”) is seeking three variances from the Sign By-law to modify an existing illuminated third party ground sign (the “Proposed Sign”) located along the southern property frontage of 1 Atlantic Avenue (the “Premises”) which currently displays both static copy and mechanical (tri-vision) copy, facing the F.G. Gardiner Expressway. An image of the existing ground sign can be seen in Figure 1.

It is the opinion of the Chief Building Official (“CBO”) that the Applicant has not provided enough information to demonstrate that the Proposed Sign meets all of the nine criteria contained in §694-30A of the Sign By-law. Specifically, it has not been established that the proposed sign is compatible with the development of the premises and the surrounding area; and, it has not been established that the Proposed Sign will not adversely affect adjacent premises.
Background Information
(April 17, 2017) Supplementary Report and Attachments 1-2 from the Manager, Sign By-law Unit, Toronto Building – Supplementary Report: Application Respecting One Third Party Ground Sign at 1 Atlantic Avenue
(http://www.toronto.ca/legdocs/mmis/2017/sb/bgrd/backgroundfile-102929.pdf

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