Parks, Forestry and Recreation, to market naming rights and other private funding arrangements

Grenadier Pond

The  city auditor general is recommending

7. The City Manager, in consultation with the General Manager, Parks, Forestry and Recreation and the Director, Toronto Office of Partnerships, develop, for approval by Council, a comprehensive City-wide policy on naming rights and other private funding arrangements, such policy to


a. consider all existing policies related to


i. Parks and Recreation Naming and Renaming Policy
ii. Donations policy
iii. Advertising
iv. Unsolicited bids
v. Sponsorships and partnerships


b. include guidelines on


i. eligibility criteria for facilities to be considered for naming rights
ii. responsibility and control processes for securing and accepting naming
rights or other private funding arrangements
iii. the creation of endowment, or similar funds, to offset future
maintenance and repair costs for new facilities put in place under this
policy.


8. The Director, Toronto Office of Partnerships, in consultation with appropriate divisional staff, identify all potential projects and facilities that may benefit from  naming rights or other private funding arrangements and, with the approva
l of Council, pursue such funding according to corporate guidelines.

staff report [link]

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