Ward 14 Gardiner Expressway billboard signs provide one of the largest advertising incomes for the city. Yet the income may be too little and too widely applied in the city budget.

Ward 14 Gardiner Expressway billboard signs provide one of the largest advertising incomes for the city. Yet the income may be too little and too widely applied in the city budget.

The sign at 2 Strachan Avenue, is orientated to be viewed from traffic on the Gardiner Expressway, is undergoing a redesign and build, approved by the the city. The changes will reduce the 3 face configuration to just one each way with a reduction in the size of the image space, all good. A smaller sign size and the lessor number of faces will reduce night light, and driver distraction.

 

 

Click for full size

 

 

The sign should produce 964,233 thousand dollars for the city during the time period from July 2017 to July 2024, a period of 8 years. The will if the contract is not amended during the period produce an average of 120,529 per year for the city, reflecting a cost to sign permit holder of approx. 330 dollars per day.

With a average daily traffic volume of about 200,000 vehicles per day, in the area, measured at Bathurst St, *1, providethe sign rights holder a cost of just 0.00165 of a cent for each passing car. Before those of you inclined to jump to state, every car will not view the ad on sign, the blog acknowledges this. Yet the balance of probability, is that most will, especially during the slow speeds during rush hour congestion.

 

 

 

S

Comments are closed.