When YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors shifted immediately and fiercely with a huge boost to traffic overall, with some of the largest increases seen on app and search traffic.
Chartbeat analyzed the YouTube outage using global traffic data across a sample of more than 4,000 sites. Overall, this outage resulted in a 20% net increase in traffic to publisher sites. Just over half of this increase (11% of overall traffic) went to general articles on publisher sites, while articles about the YouTube outage comprised a 9% lift.
What happens when Facebook goes down? People read the news
What would the world look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to our data, they went directly to publishers’ mobile apps and sites (as well as to search engines) to get their information fix. This window into consumer behavior reflects broader changes we see taking hold this year around content discovery, particularly on mobile. This is good news for publishers.
Traffic Trends Reverse
Despite volatility driven by algorithm shifts and intense news cycles, user demand for content (represented by traffic across the web) is quite stable. But the sources of that traffic are anything but static. In fact, we’ve seen a major reversal in the specific sources driving traffic to publisher sites in the last year.