This contractor’s sign, with its artist rendering of the “new world discovery” reflects the increased dependence on and desire for real estate as a vehicle for investment or financial security that we often associate with our continents history of frontier rushing. Now we pay dearly to, in a sense, stake our claim, but there is a frontier quality to that rush for land because we know (at least in the city, where our jobs are) that affordable land is running out.
Posted By David