A newspaper advertisement for “The Power” Grocery Warehouses, showcasing a mammoth food sale. The background features a stylized Art Deco design with vertical lines, while the foreground is dominated by text boxes highlighting various Aylmer products and their prices. The advertisement lists three store locations: 2894 Dundas St. W., 1175 St. Clair Ave. W., and 1502 Danforth Ave., all in Toronto, Canada.
The advertisement doesn’t depict any people; it focuses solely on promoting the sale of Aylmer canned goods. The implied audience is the general public, likely of varied racial and ethnic backgrounds and economic statuses. The age range of potential customers spans across the adult population. The advertisement uses text-based visuals and simple pricing strategies indicating a broad appeal. The image is likely a reproduction of a newspaper clipping, with no camera details or precise creation time readily available. The text uses the word ‘mammoth’ twice, which suggests a large scale or abundance to be suggestive of the sale.
The subtle details include the historical context hinted at through the reference to the Canadian National Exhibition. This implies the sale is likely during or soon after the event which occurred annually at that time, likely in the late 1920s or early 1930s, based on the advertisement’s typography and design style. The use of the term “history-making prices” also contributes to the overall atmosphere of a remarkable or significant event. The small text details describing the street addresses help one locate the store easily. The consistent use of bold fonts and capital letters emphasizes the importance of the products and the sale.
